The Internet and audiovisual media influence is unprecedented in modern culture. Communication environment becomes a habitat where the Electronic Culture human builds his/her own self-concept, his/her image of himself/herself, his/her environment mental pictures and his interactions in a whole new way. Reality becomes less and less represented and imitated in the Information Society. It gets more and more simultaneously built but not as something that occurs alongside the human but around him. After being side viewer for a long time now the individual becomes a participant in the media and cyber space.
A unique feature of the Internet is that it depends on the user – the individual could control the information he gives about himself/herself, he/she could manipulate his/her own identity, he/she could build and maintain his/her own computer based person – a Virtual Self. As far as one possesses specific characteristics that are different from the Everyday's one and being compared to virtual environment, the Virtual Self transforms from being a metaphor to becoming reality.
Just compare your everyday to your virtual identity; are they different in the characteristics of the image you maintain in the physical reality and the one you build in the Internet?
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